ZoomInfo: The #1 GTM Platform - Sales AI for Lead Generation

The AI platform for go‑to‑market teams

Built on the world's best B2B data, so every signal becomes pipeline.

Trusted by 35,000+ fast-growing companies worldwide

Rich Adams

Manager, Sales Tools Strategy at Zoom

"We have very aggressive revenue growth targets. And so far, we have absolutely needed ZoomInfo in order to meet and exceed those goals."

Solutions for every go-to-market team

Sales DevelopmentAccount ExecutiveAccount ManagementRevOpsDemand Generation

Cut through the noise. Focus on what converts.

AI prioritizes your highest-potential accounts and surfaces verified contact data, so you spend less time researching and more time closing

54%

Increase in customer engagement

"Seismic’s sales team boosted productivity by 54%, saved 11.5 hours per week, and attributed 39% of pipeline to ZoomInfo signals."

Toby Carrington

Chief Business Officer

Show up to every deal fully prepared

ZoomInfo's AI delivers complete buyer context instantly - org charts, decision-maker intel, engagement history, and next-best actions - so every conversation moves the deal forward.

Know what's changing before your customers tell you

ZoomInfo's AI surfaces the signals that matter - hiring surges, tech changes, budget shifts, and intent spikes - so you can reach out with value before the competition even knows something's happening.

10%

Increase in lead qualifications

"With Copilot’s ability to target good-fit prospects and call out high-value deal signals, McGriff has seen an immediate 10% jump in response rates to his cold outreach."

Derion McGriff

Business Development Manager

Unite your systems around a single source of truth

Dirty data and disconnected tools kill execution. ZoomInfo's AI unifies your systems, enriches records in real time, and triggers intelligent workflows - giving your team one source of truth that drives action.

50%

Faster prospecting

"ZoomInfo has enabled me to reach more prospects 50% faster, transforming how I approach GTM strategies with actionable intelligence and efficiency."

GTM starts with the best B2B data

Power every stage of your GTM motion with clean, accurate, compliant, and actionable B2B data. Expand your total addressable market (TAM), prioritize high-fit accounts, and connect with decision-makers faster.

Identify growth segments

Find your next best customers faster. Use firmographic, technographic, and intent data to uncover high-potential segments and prioritize outreach based on buying signals and revenue potential.

Engage key accounts

Connect with the people who matter most. Access decision-makers, org charts, and real-time intent insights to personalize your outreach, boost response rates, and move deals forward, faster.

Streamline lead flow

Keep your funnel moving. Automatically route leads to the right reps based on account fit, territory, and buying stage. Sync enriched data to your CRM and trigger real-time follow-up workflows.

Grow, retain, and win more with every customer

Use ZoomInfo’s AI-driven account intelligence to identify expansion opportunities, uncover new stakeholders, and remove friction from every stage of the deal cycle.

Reveal account insights

Leverage AI to uncover strategic intelligence on your accounts - key decision-makers, org changes, pain points and usage trends - all in one view.

Spot ideal buyers

Find new revenue paths by surfacing hidden stakeholders, uncovering multithreaded buying groups, and identifying whitespace within existing customers.

Simplify deal progression

Accelerate deals with AI-guided workflows that reduce manual effort. Equip your team with the context, content, and next-best actions needed to grow deals faster.

Maximize rep productivity with clean data and smart automation

Drive more pipeline with less manual work. ZoomInfo helps you enrich data at scale, automate sales processes, and prioritize high-value opportunities - so your reps can spend more time selling.

Manage data beyond CRM

Automatically enrich and cleanse contact and company records across your tech stack - not just your CRM. Keep your data accurate, up-to-date, and always sales-ready.

Create dynamic territories

Build smarter territories using real-time firmographic and intent signals. Prioritize the right accounts in the right regions, and adjust quickly as markets shift.

Prioritize high-value accounts

Use AI-powered scoring and buying signals to surface accounts most likely to convert. Focus reps on the deals that matter most - at the right time.

Here’s what makes us different

Find and close your next customer before your competitors do with our all-in-one platform that tells you who to reach and how to reach them. With ZoomInfo, you can unite sales and marketing teams around a single source of truth. And you can scale faster by automating tasks across all outreach channels.

FAQs

What is Zoominfo?

ZoomInfo is a go-to-market platform that helps B2B companies identify, connect with, and close their ideal customers through access to business contact data, intent signals, and sales automation tools.

Who uses ZoomInfo?

Sales, marketing, recruiting, and RevOps teams at companies of all sizes use ZoomInfo to accelerate pipeline generation and revenue growth.

Is ZoomInfo an AI-powered platform?

Absolutely. ZoomInfo is not just a contact database - it is an AI-powered Go-to-Market (GTM) Intelligence Platform that brings together company and contact data, buying intent signals, and workflow automation.

How does ZoomInfo get its data?

ZoomInfo gathers data through proprietary technology, machine learning, public sources, and a contributory network to ensure accuracy and freshness.

How is ZoomInfo different from other GTM or AI tools?

Many AI tools are point solutions. ZoomInfo is different: it combines the world’s most accurate and comprehensive B2B data with AI-driven intelligence and automation.

Can I try ZoomInfo before buying?

Yes, ZoomInfo offers product demos and trial options so you can explore the platform before committing.

Is ZoomInfo GDPR and CCPA compliant?

Yes, ZoomInfo complies with applicable data privacy regulations, including GDPR and CCPA, and provides tools for users to manage their data preferences.