# Get a Data Cleansing Tool That's Fast and Accurate

Increase your revenue teams’ effectiveness and profitability with lead cleansing software that delivers deduplicated lead data to your CRM and MATs.

## Uncomplicate Data-Quality Management

Increase go-to-market efficiency and decrease the hassle of manual data management with an automated data cleansing tool.

- **Clean your data fast**  
  Cleanse customer data within minutes using automated deduplication, normalization, and matching
- **Create a** _**true**_ **system of record**  
  Turn your out-of-the-box CRM and MAT software into sales-ready systems
- **Shorten your sales cycles**  
  Give frontline reps access to batch-cleansed leads for shorter, more profitable sales cycles.

## Scrub Data to Eliminate Costly Duplicates

Establish a clean and cost-effective data storage system! Customize matching rules to deduplicate records across your CRM and MAT — simplify Lead-to-Account, Contact-to-Account, and Account-to-Account matching.

- Deduplicate records across any objects
- Get full control over data-merging outcomes
- Enjoy complete flexibility over matching criteria

## Normalize Data with Your Data Cleansing Tool

Increase your data usability and storage efficiency by normalizing record fields within a consistent, organization-wide format.

- **Standardize all company and contact data** — from phone numbers and email addresses to company names and locations.
- **Improve data-driven processes** within your analytics systems and go-to-market campaigns by establishing data integrity and usability.
- **Create targeted segments** based on criteria such as job title and industry

## Secure Your CRM and MAT Perimeter

Block bad data from entering your systems and damaging your sales and marketing campaigns with preventive perimeter protection.

- **Guard against bad data**  
  Set your prevention tasks to cleanse and enrich data _before_ it enters your sales and marketing databases
- **Automate data cleansing**  
  Auto-cleanse incoming data from any data source, such as list imports, digital forms, and manual entries
- **Create ongoing data cleansing processes**  
  Set up customized rule-based triggers to clean, match, and update data

> “We can retain up to 5% more leads by using intelligent routing for more speed and accuracy.
> 
> — **Juliet Forte**  
> VP of Marketing Operations at Kaseya

## Discover fast, accurate data cleansing for yourself